Why NIL is So Cool and Why More Athletes Should Do It?

Name, Image, and Likeness (NIL) has completely changed the game for college athletes like me. Being able to work with brands I grew up loving through photoshoots, sponsored posts, and campaigns has been such a fun and empowering experience. It’s not just about exposure. You can also make a substantial amount of money. Any money-making opportunity in today’s economy is extremely important.

I’ve had the chance to work with Savage X Fenty, Victoria’s Secret, Lulus, Flamin' Hot, Speedway, Ruffles, Hally, Bubble, Poppi, CVS, iHerb, many hair companies, and even Fashion Nova. These opportunities have helped me grow creatively, build confidence, and learn how to manage myself as both an athlete and a brand.

If you're an athlete thinking about NIL, do it. Your story matters and brands are looking for real, relatable people to connect with their audience. Use your platform to your advantage, grow your brand, and go get what’s yours.

Also, keep an eye out for how money is changing NIL and the transfer portal. It’s all evolving fast and being informed can help you make the best moves for your future.